MWC25 Social Campaign Assets

MWC25 Social Campaign Assets

MWC25 Social Campaign Assets

AWS for Telecom

Responsibilities

Motion Design, Social Media, Storyboarding

Year

2025

Building excitement for Mobile World Congress with motion.

Building excitement for Mobile World Congress with motion.

Building excitement for Mobile World Congress with motion.

Following AWS's recent global rebrand, I worked alongside the Creative Director to help apply the new visual identity across AWS for Telecom. Together we storyboarded the launch animation, before it was handed over for production. Building on that motion style, I created a suite of animated social assets for Mobile World Congress, which were later adapted for DTW Ignite.

New brand assets

  • Expanded colour palette

  • Gradient library

  • Illustration library

  • Pattern library

  • Data visualisation library

  • Expanded colour palette

  • Gradient library

  • Illustration library

  • Pattern library

  • Data visualisation library

  • Expanded colour palette

  • Gradient library

  • Illustration library

  • Pattern library

  • Data visualisation library

The result was a consistent set of campaign assets that helped roll out the new brand across social channels while reducing the need to start from scratch for each event.

The result was a consistent set of campaign assets that helped roll out the new brand across social channels while reducing the need to start from scratch for each event.

The result was a consistent set of campaign assets that helped roll out the new brand across social channels while reducing the need to start from scratch for each event.

© 2026 Andre Horton