Customer Journey Transformation

Customer Journey Transformation

Customer Journey Transformation

Southern Water

Responsibilities

PowerPoint Design, Information Design, Presentation Design

Year

2025

Visualising the future of Southern Water’s customer journey.

Visualising the future of Southern Water’s customer journey.

Visualising the future of Southern Water’s customer journey.

Southern Water needed a presentation for an upcoming board meeting that compared today's clunky customer journey with the improvements planned for the future.


I designed an interactive two-slide presentation. One slide showed the current customer journey, while the other visualised the future experience. Executives could switch between the two views at any time, with interactive hotspots guiding them through each stage of the journey and highlighting the planned improvements.

Stakeholders could quickly move between both journeys and explore each stage in more detail, giving them a much clearer picture of the transformation being proposed.

Stakeholders could quickly move between both journeys and explore each stage in more detail, giving them a much clearer picture of the transformation being proposed.

Stakeholders could quickly move between both journeys and explore each stage in more detail, giving them a much clearer picture of the transformation being proposed.

© 2026 Andre Horton